⎯ Graceful Garland Co.
Modernizing and refining the brand and design
Role: UI/UX Designer, Researcher, Web Designer, Branding
Duration: June 2022 - August 2023
Tools: Figma, Squarespace
Problem + Client Goal
Graceful Garland Co. is a florist specializing in weddings and special events, catering to clients in the San Francisco Bay Area. However, due to time constraints, the website had not been updated to mirror her evolving design aesthetics. My engagement involved collaborating with the client to revamp the website, aligning it with their current design sensibilities. This rejuvenation aimed to not only showcase their contemporary style but also attract a clientele that resonated with and appreciated this refined aesthetic.
Solution
1
Improved imagery and portfolio
A separate portfolio page to showcase larger images and provide more details on floral design works and different color schemes.
2
Redefined brand colors
Determining brand colors for Graceful Garland Co. to make it more memorable.
3
Addition of a “Services” page
A dedicated services page to provide clearer directions for the floral process and price transparency for future potential customers.
Branding: Logo Design and Colors
I reimagined the logo and crafted a matching favicon to help capture Graceful Garland Co.’s timeless, elegant, and romantic aesthetic.
Complementing the design, soft and romantic colors were chosen to enhance the website's visual appeal, ensuring a memorable and classy experience.